Adidas blocking gay and lesbian - Aftonbladet

Want to make your Adidas little more personal?

It goes just fine.

If you do not use words like gay and lesbian.

Adidas today customers to customize their sneakers online. In the online service Miadidas skoköpare can choose the color and type in his name on the shoes.

But Adidas does not allow anything. The company has banished words like gay, gay, lesbian and bisexual. Straight, the English word for heterosexual goes well, however, writes news website Pink News.

Impossible to use the words negative

background is that blocking makes it impossible for people to use the word in a negative manner. That gay is not just another word for homosexual, but also a common English name, is less important.

– The fear is that the word “gay (s)” can easily have the prefix “I hate” and then we end up in a difficult situation. It is unlikely that the word “straight” is being misused, says a spokesperson for Adidas to Pink News.

At competitor Nike, offering the same service, do not hesitate to write both gay, lesbian and transgender.