The official World Cup sponsor had printed up shirts with sexist motives. Among other with a heart, shaped like a female buttocks with G-string with the text “I love Brazil”. Another had a picture postcard view of the mountain top “Sugar Loaf” in Rio, with a woman holding a football and the ambiguous text “Lookin to score.”
Brazil’s Minister of Women Eleonora Menicucci think it is a lack of respect against Brazil.– It is unacceptable that a multinational sportswear producer Adidas sells t-shirts with motifs and phrases that connect Brazil to sex tourism, she said.
Adidas responded by withdrawing products and adds in a statement to:
– It is important to emphasize that this was a limited edition that was only available in the U.S..
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